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<channel>
	<title>Homesitters Ltd</title>
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	<link>http://www.homesitters.co.uk</link>
	<description>Homesitters - looking after your home and pets when you are away</description>
	<lastBuildDate>Fri, 17 May 2013 08:59:53 +0000</lastBuildDate>
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		<title>WARNING: retirement can seriously damage your health.</title>
		<link>http://www.homesitters.co.uk/warning-retirement-can-seriously-damage-your-health/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=warning-retirement-can-seriously-damage-your-health</link>
		<comments>http://www.homesitters.co.uk/warning-retirement-can-seriously-damage-your-health/#comments</comments>
		<pubDate>Fri, 17 May 2013 08:57:50 +0000</pubDate>
		<dc:creator>homesitters</dc:creator>
				<category><![CDATA[Latest Posts]]></category>
		<category><![CDATA[retirement]]></category>
		<category><![CDATA[retirement occupations]]></category>
		<category><![CDATA[retirement options]]></category>
		<category><![CDATA[The Times]]></category>

		<guid isPermaLink="false">http://www.homesitters.co.uk/?p=2741</guid>
		<description><![CDATA[Retirement causes a drastic decline in both mental and physical health according to a study released yesterday. The research paper ‘Work Longer, Live Healthier’(1) concludes&#8230;]]></description>
			<content:encoded><![CDATA[<p>Retirement causes a drastic decline in both mental and physical health according to a study released yesterday.</p>
<p>The research paper ‘Work Longer, Live Healthier’(1) concludes that retirement has measurable downsides – and the longer you spend in retirement the greater these are.  Retirement</p>
<p>- decreases the likelihood of being in ‘very good’ or ‘excellent’ self-assessed health by c. 40%</p>
<p>- increases the probability of suffering from clinical depression by c. 40%</p>
<p>- increases the probability of having at least one diagnosed physical condition by c. 60%</p>
<p> Doubling the number of years spent in retirement further increases the chance of depression by nearly a fifth and the prospect of physical illness by 20%.</p>
<p> Worrying figures given the UK’s increasing life expectancy and the financial pressure this is placing both on state pensions and health care costs. </p>
<p>Putting a human face on these findings was Nell McFadden MBE on Thursday’s Today programme.  She confirmed the short term bounce &#8211; holiday effect – of initial retirement; those first few months were ‘magic’.  But then all the lovely free time became a burden to her and depression set in.  On going to see her doctor, she received not pills but advice: get out into the community and get involved.</p>
<p>25 years on, she summarised her advice to Today listeners: <em>“Do not retire before you decide what you’re going to do afterwards.”</em></p>
<p>Wise words that would be echoed by the c900 employees of Homesitters Ltd.  When researching their retirement options, they recognise the benefits of home and pet sitting as a stimulating retirement occupation.  It’s work &#8211; but occasional, so an excellent compromise for those who do not want to retire completely but wish to escape the daily grind of full-time employment. Homesitters Tim and Jill Clark who joined the company in 2002 and are particularly fond of dogs say “Our dog sitting keeps us young because it ensures we take regular exercise, keeps our brains alert and provides wonderfully rewarding companionship.”   </p>
<p>For 33 years, Homesitters Ltd has been successfully doing what Mark Littlewood the director-general of the Institute of Economic Affairs is advocating in The Times on 16 May (2): recruiting and retaining staff in their sixties and seventies.  Well, how about that… ahead of The Times! </p>
<p>(1) <a href="http://www.iea.org.uk/publications/research/work-longer-live-healthier-the-relationship-between-economic-activity-health-and-government-policy">http://www.iea.org.uk/publications/research/work-longer-live-healthier-the-relationship-between-economic-activity-health-and-government-policy</a></p>
<p>(2) <a href="http://www.thetimes.co.uk/tto/opinion/columnists/article3766103.ece">http://www.thetimes.co.uk/tto/opinion/columnists/article3766103.ece</a></p>
<p>Now see   <a href="http://www.homesitters.co.uk/become-a-home-and-pet-sitter/">http://www.homesitters.co.uk/become-a-home-and-pet-sitter/</a> </p>
<p>&nbsp;</p>
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		<title>A reason to get up in the morning</title>
		<link>http://www.homesitters.co.uk/a-reason-to-get-up-in-the-morning/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-reason-to-get-up-in-the-morning</link>
		<comments>http://www.homesitters.co.uk/a-reason-to-get-up-in-the-morning/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 11:21:32 +0000</pubDate>
		<dc:creator>homesitters</dc:creator>
				<category><![CDATA[Latest Posts]]></category>
		<category><![CDATA[homesitting]]></category>
		<category><![CDATA[Katharine Whitehorn]]></category>
		<category><![CDATA[retirement]]></category>
		<category><![CDATA[retirement occupation]]></category>
		<category><![CDATA[retirement occupations]]></category>
		<category><![CDATA[retirement option]]></category>
		<category><![CDATA[retirement options]]></category>
		<category><![CDATA[retirement possibiliites]]></category>
		<category><![CDATA[Saga]]></category>
		<category><![CDATA[Saga Magazine]]></category>

		<guid isPermaLink="false">http://www.homesitters.co.uk/?p=2736</guid>
		<description><![CDATA[Cutting to the quick as usual on Wednesday’s Today programme was journalist Katharine Whitehorn  ( http://www.bbc.co.uk/iplayer/episode/b01s0djs/Today_24_04_2013/  ).   “Whatever age you are, you need a reason to get&#8230;]]></description>
			<content:encoded><![CDATA[<p>Cutting to the quick as usual on Wednesday’s Today programme was journalist Katharine Whitehorn  ( <span style="font-size: x-small;"><a href="http://www.bbc.co.uk/iplayer/episode/b01s0djs/Today_24_04_2013/">http://www.bbc.co.uk/iplayer/episode/b01s0djs/Today_24_04_2013/</a> </span> ).   “Whatever age you are, you need a reason to get up in the morning,” she said “and I think a lot of people who are retired, it’s not quite clear what their reason to get up in the morning is.”</p>
<p> As agony aunt for Saga Magazine   ( <span style="font-size: x-small;"><a href="http://www.saga.co.uk/saga-magazine/katharine-whitehorn/2013/april.aspx">http://www.saga.co.uk/saga-magazine/katharine-whitehorn/2013/april.aspx</a></span> ), Whitehorn is well-placed to see this manifesting itself with  “… the terrible business of the retired man who drives his wife crazy because he hasn’t got anything to do except reorganise her.”</p>
<p> It’s a scenario on which Homesitters Ltd has built its business.  For 33 years, the company has been welcoming those who wish <strong>not </strong>to ‘retire’ on reaching pensionable age – but who relish escaping the straitjacket of full-time employment.</p>
<p> And, with the gap between fit, active ‘retirement’ and death generally getting longer, Homesitters reports increasing interest in this retirement occupation – “a 30-year sabbatical is just not on” (Whitehorn again, back in 2010!).  Both economically and spiritually, the retirement option of homesitting:</p>
<ul>
<li>gives a purpose and structure to life, and the continuation of a valued role in society</li>
<li>gets retired couples out from under each other’s feet at home with a <em>new </em>joint (or solo, you choose) interest</li>
<li>provides modest earnings to supplement a pension in these straitened times</li>
</ul>
<p>In short – something to look forward to!</p>
<p>                           </p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><em> </em></p>
<p><em> </em></p>
<p><em> </em></p>
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		<title>Helpful phrases when dealing with squatters…</title>
		<link>http://www.homesitters.co.uk/helpful-phrases-when-dealing-with-squatters/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=helpful-phrases-when-dealing-with-squatters</link>
		<comments>http://www.homesitters.co.uk/helpful-phrases-when-dealing-with-squatters/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 14:59:13 +0000</pubDate>
		<dc:creator>homesitters</dc:creator>
				<category><![CDATA[Latest Posts]]></category>
		<category><![CDATA[daily telegraph]]></category>
		<category><![CDATA[homesitter]]></category>
		<category><![CDATA[homesitters]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[squatter]]></category>
		<category><![CDATA[squatting]]></category>

		<guid isPermaLink="false">http://www.homesitters.co.uk/?p=2721</guid>
		<description><![CDATA[  Du-te de aici! Odejdź! Pchać się! Na swoim rowerze! pe Bicicleta Yer!   Sam Marsden (Daily Telegraph 22 March 2013) ( http://www.telegraph.co.uk/news/uknews/crime/9949498/Half-of-squatters-brought-to-justice-by-Scotland-Yard-are-Romanians.html ) …reports&#8230;]]></description>
			<content:encoded><![CDATA[<p><strong> </strong></p>
<p><strong>Du-te</strong><strong> </strong><strong>de aici!</strong><strong></strong></p>
<p><strong>Odejdź!</strong><strong></strong></p>
<p><strong>Pchać</strong><strong> </strong><strong>się!</strong><strong></strong></p>
<p><strong>Na swoim rowerze!</strong><strong></strong></p>
<p><strong>pe Bicicleta</strong><strong> </strong><strong>Yer</strong><strong>!</strong><strong></strong></p>
<p><strong> </strong></p>
<p>Sam Marsden (Daily Telegraph 22 March 2013)</p>
<p>( <a href="http://www.telegraph.co.uk/news/uknews/crime/9949498/Half-of-squatters-brought-to-justice-by-Scotland-Yard-are-Romanians.html">http://www.telegraph.co.uk/news/uknews/crime/9949498/Half-of-squatters-brought-to-justice-by-Scotland-Yard-are-Romanians.html</a> )</p>
<p>…reports that out of a total of 92 people who &#8220;have been prosecuted or cautioned for illegally occupying residential buildings in London in the past six months&#8221; 41 were Romanian, 16 were Polish, 13 were &#8220;Britons&#8221; and there were 6 Spaniards and 2 Nepalese.  So if you find squatters in your home, do try some of the Polish and Romanian phrases above.   Better still, why not install an English speaking Homesitter before you head for the airport?   Then you can be confident that <em>they</em> will depart immediately when requested, and your home will probably be in better nick than when you left!</p>
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		<title>Take to the hills, the Ferraris are coming</title>
		<link>http://www.homesitters.co.uk/take-to-the-hills-the-ferraris-are-coming/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=take-to-the-hills-the-ferraris-are-coming</link>
		<comments>http://www.homesitters.co.uk/take-to-the-hills-the-ferraris-are-coming/#comments</comments>
		<pubDate>Mon, 11 Mar 2013 11:41:26 +0000</pubDate>
		<dc:creator>homesitters</dc:creator>
				<category><![CDATA[Latest Posts]]></category>
		<category><![CDATA[dog sitter]]></category>
		<category><![CDATA[Dog Sitting]]></category>
		<category><![CDATA[dogsitters]]></category>
		<category><![CDATA[Ferrari Owners Club]]></category>
		<category><![CDATA[Hillclimbing']]></category>

		<guid isPermaLink="false">http://www.homesitters.co.uk/?p=2711</guid>
		<description><![CDATA[Deepest countryside, sunshine, a picnic &#8211; and Ferraris.   A super day out &#8211; but don&#8217;t take the dog. If you still haven&#8217;t been to a&#8230;]]></description>
			<content:encoded><![CDATA[<p>Deepest countryside, sunshine, a picnic &#8211; and Ferraris.   A super day out &#8211; but don&#8217;t take the dog.</p>
<p>If you still haven&#8217;t been to a speed hill climb, 2013 should be the year. </p>
<p>The Ferrari Owners&#8217; Club (   <a href="http://www.ferrariownersclub.co.uk">www.ferrariownersclub.co.uk</a> <em> </em> ) will soon be commencing their annual Pirelli Ferrari Hillclimb Championship &#8211; road-registered Ferraris driving at &#8220;10 tenths&#8221; up narrow country lanes.</p>
<p>The best spectator venues include</p>
<p>May 11 &amp; 12   Harewood                <a href="http://www.harewoodhill.com">www.harewoodhill.com</a>              </p>
<p>June 1 &amp; 2       Shelsley Walsh      <a href="http://www.shelsley-walsh.co.uk/">www.shelsley-walsh.co.uk</a></p>
<p>June 23            Gurston Down       <a href="http://www.gurstondown.org">www.gurstondown.org</a>             </p>
<p>July 13 &amp; 14    LotonPark              <a href="http://www.hdlcc.com">www.hdlcc.com</a>  </p>
<p>August 31       Prescott                   <a href="http://www.prescott-hillclimb.com">www.prescott-hillclimb.com</a>           </p>
<p>September 22   Shelsley Walsh  <a href="http://www.shelsley-walsh.co.uk/">www.shelsley-walsh.co.uk</a></p>
<p>Whether competing or spectating, you will be very welcome &#8211; but dogs are not.  Best to leave them at home with a caring dog sitter.</p>
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		<title>The wedding reception at home</title>
		<link>http://www.homesitters.co.uk/the-wedding-reception-at-home/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-wedding-reception-at-home</link>
		<comments>http://www.homesitters.co.uk/the-wedding-reception-at-home/#comments</comments>
		<pubDate>Wed, 06 Mar 2013 11:56:33 +0000</pubDate>
		<dc:creator>homesitters</dc:creator>
				<category><![CDATA[Latest Posts]]></category>
		<category><![CDATA[one-day assignments]]></category>
		<category><![CDATA[wedding]]></category>

		<guid isPermaLink="false">http://www.homesitters.co.uk/?p=2700</guid>
		<description><![CDATA[  Our neighbouring DJs The Old Rockers ( www.theoldrockers.co.uk ) report  &#8220;Our wedding enquiries are anabatic&#8220;.   Apparently this is DJ speak for increasing and it&#8230;]]></description>
			<content:encoded><![CDATA[<p><strong></strong> </p>
<p>Our neighbouring DJs The Old Rockers ( <a href="http://www.theoldrockers.co.uk/">www.theoldrockers.co.uk</a> ) report  &#8220;Our wedding enquiries are <em>anabatic</em>&#8220;.   Apparently this is DJ speak for <em>increasing</em> and it reminds us to prepare our Homesitters who specialise in one-day assignments.    We provide a wedding package designed particularly for wedding receptions at home.  Having somebody in the house, reliable but discreet, is a tremendous help to the family.  Responsibilities include security, pets, and helping confused caterers and lost guests…</p>
<p>Read all about it at  <a href="http://www.homesitters.co.uk/newsroom/a-helping-hand-from-homesitters">www.homesitters.co.uk/newsroom/a-helping-hand-from-homesitters</a></p>
<p>&nbsp;</p>
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		<title>Dog sitting, dog rescuing&#8230;.What next?</title>
		<link>http://www.homesitters.co.uk/dog-sitting-dog-rescuing-what-next/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dog-sitting-dog-rescuing-what-next</link>
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		<pubDate>Wed, 27 Feb 2013 16:09:16 +0000</pubDate>
		<dc:creator>homesitters</dc:creator>
				<category><![CDATA[Latest Posts]]></category>
		<category><![CDATA[Pets]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Border Collie]]></category>
		<category><![CDATA[Border Collies]]></category>
		<category><![CDATA[dog sitter]]></category>
		<category><![CDATA[Dog Sitting]]></category>
		<category><![CDATA[pet sitters]]></category>
		<category><![CDATA[pet sitting]]></category>

		<guid isPermaLink="false">http://www.homesitters.co.uk/?p=2696</guid>
		<description><![CDATA[It’s probably our 32+ years of pet sitting that makes us (office staff as well as sitters) particularly alert to pet behaviour…  Sue, our secretarial&#8230;]]></description>
			<content:encoded><![CDATA[<p>It’s probably our 32+ years of pet sitting that makes us (office staff as well as sitters) particularly alert to pet behaviour…</p>
<p> Sue, our secretarial manager, sitting at her desk overlooking the busy A41, spotted a Border Collie playing Russian roulette with the traffic.  With no owner in sight, he was making repeated attempts to cross the road, retreating as cars swerved to avoid him.</p>
<p> Sue quickly brought him into the safety of the office where he settled happily, enjoying being the centre of attention &#8211; typical Border Collie, always on the look-out for fresh stimuli!</p>
<p> Then the fun began: trying to track down his owner.  The Tring address on his identity disc turned out to be out-of-date, but after some doggy-detective work a local vet ( <a href="http://www.springwellvets.com/">www.springwellvets.com</a> )  was able to confirm Tito’s current abode.  A keyholding neighbour told us that a dog walker visited twice a day to walk Tito while his owner was at work.  Seems that after that morning’s walk, the front door had not been secured properly; when it blew open, Tito saw an irresistible opportunity to take himself off for another outing.</p>
<p> A very relieved owner later appeared at the office with a gift of chocolates for looking after his beloved pet.  And he is now giving fresh thought as to who should be looking after Tito… On that day’s performance, we’re top contender for dog sitting when he goes on holiday.</p>
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		<title>More companies follow Homesitters&#8217; recruitment policy</title>
		<link>http://www.homesitters.co.uk/more-companies-follow-homesitters-recruitment-policy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=more-companies-follow-homesitters-recruitment-policy</link>
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		<pubDate>Thu, 31 Jan 2013 09:32:48 +0000</pubDate>
		<dc:creator>homesitters</dc:creator>
				<category><![CDATA[Latest Posts]]></category>
		<category><![CDATA[Pets]]></category>
		<category><![CDATA[Aviva]]></category>
		<category><![CDATA[Emma Rowley]]></category>
		<category><![CDATA[pet sitting]]></category>
		<category><![CDATA[Real Retirement Report]]></category>
		<category><![CDATA[Ros Altmann]]></category>
		<category><![CDATA[Saga]]></category>

		<guid isPermaLink="false">http://www.homesitters.co.uk/?p=2686</guid>
		<description><![CDATA[From Emma Rowley in The Daily Telegraph 11 January 2013 &#8221; Official figures now show that most men reach the age of 85, while the&#8230;]]></description>
			<content:encoded><![CDATA[<p><em>From <strong>Emma Rowley</strong> in The Daily Telegraph 11 January 2013</em></p>
<p>&#8221; Official figures now show that most men reach the age of 85, while the majority of women should see 89. And as the population ages, so does the workforce. On current trends, 2013 will be the year when the number of Britons who are over 65 and still in employment passes the one million mark for the first time. </p>
<p>The latest numbers show that <a href="http://www.telegraph.co.uk/finance/personalfinance/pensions/9779144/One-in-four-people-between-65-and-74-are-still-earning-a-wage-report-finds.html">one in four people between the age of 65 and 74 is still earning a wage</a>. The report carried out by the insurance group Aviva revealed that 23 per cent of people in this age group are still economically active, compared with 18 per cent when they launched their first Real Retirement Report almost three years ago</p>
<p>( <a href="http://www.telegraph.co.uk/finance/personalfinance/pensions/9779144/One-in-four-people-between-65-and-74-are-still-earning-a-wage-report-finds.html">www.telegraph.co.uk/finance/personalfinance/pensions/9779144/One-in-four-people-between-65-and-74-are-still-earning-a-wage-report-finds.html</a> )</p>
<p>People are taking advantage of what Ros Altmann, director-general of the over-50s group Saga, calls the “bonus years”.</p>
<p>“Most people are not old at 60, or even 70, any more,” she says. “And there are a lot of people who won’t be doing themselves any favours if they try to stop working at the traditional pension ages.”</p>
<p>For the abolition of 65 as the default retirement age signalled that not only can we work longer – but that many of us have to. The pensions system was never designed for people to anticipate 20 years of leisure after their working lives. As a result, the state pension age is due to increase to 67 by 2028, with the Chancellor planning to link future rises to improvements in life expectancy. &#8220;</p>
<p>( <a href="http://www.telegraph.co.uk/finance/personalfinance/pensions/9793200/Silver-workers-turning-their-backs-on-retirement.html">www.telegraph.co.uk/finance/personalfinance/pensions/9793200/Silver-workers-turning-their-backs-on-retirement.html</a>  )</p>
<p>Back in 1980, Homesitters became one of the larger employers of &#8220;older staff&#8221;; clients have always recognised the benefits of maturity.  Petsitting, particularly, was &#8211; and is &#8211; an excellent compromise for those who have reached retirement age but don&#8217;t want to give up work completely. <em>  </em><em>Mutatis mutandis</em>, I suppose…</p>
<p>&nbsp;</p>
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		<title>Loyalty will be punished!</title>
		<link>http://www.homesitters.co.uk/loyalty-will-be-punished/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=loyalty-will-be-punished</link>
		<comments>http://www.homesitters.co.uk/loyalty-will-be-punished/#comments</comments>
		<pubDate>Thu, 17 Jan 2013 15:56:43 +0000</pubDate>
		<dc:creator>homesitters</dc:creator>
				<category><![CDATA[Latest Posts]]></category>
		<category><![CDATA[loyalty]]></category>

		<guid isPermaLink="false">http://www.homesitters.co.uk/?p=2676</guid>
		<description><![CDATA[Thanks to The Week   ( www.theweek.co.uk/news-opinion ) for the summary of Anne Karpf&#8217;s article in The Guardian about loyalty ( www.guardian.co.uk/commentisfree/2012/dec/20/loyalty-will-be-punished ) &#8220;…I&#8217;ve come up&#8230;]]></description>
			<content:encoded><![CDATA[<p>Thanks to The Week   ( <a href="http://www.theweek.co.uk/news-opinion">www.theweek.co.uk/news-opinion</a> ) for the summary of Anne Karpf&#8217;s article in The Guardian about loyalty ( <a href="http://www.guardian.co.uk/commentisfree/2012/dec/20/loyalty-will-be-punished">www.guardian.co.uk/commentisfree/2012/dec/20/loyalty-will-be-punished</a> )</p>
<p>&#8220;…I&#8217;ve come up against what financial data collection company Defaqto discovered in a report five years ago: namely that inviting <strong>low premiums are on offer only to new customers</strong>. The premiums of old customers, meanwhile, are ramped up annually. As the report&#8217;s author, <a title="" href="http://www.easier.com/16086-loyal-consumers-penalised-by-home-insurance.html">Brian Brown, put it</a>: &#8220;It would appear that, increasingly, loyalty never goes unpunished and rewards are only available for the disloyal.&#8221;   ( <a href="http://www.easier.com/16086-loyal-consumers-penalised-by-home-insurance.html">http://www.easier.com/16086-loyal-consumers-penalised-by-home-insurance.html</a> )</p>
<p>&#8220;…More recent research has put an actual figure on it, and found that customers, if they stay with their existing insurers, are being landed with a £180 &#8220;loyalty premium&#8221;. Or, as <a title="" href="http://business.time.com/2012/09/06/proof-that-loyalty-is-for-suckers-best-customers-get-penalized-with-higher-bills/">Time magazine put it</a> in September in a report about how TV and Wi-Fi providers escalate longstanding customers&#8217; bills each year: &#8220;We appreciate your business. And as thanks for being a loyal customer all these years, we&#8217;re going to overcharge you.&#8221; ( <a href="http://www.business.time.com/2012/09/06/proof-that-loyalty-is-for-suckers-best-customers-get-penalized-with-higher-bills/">www.business.time.com/2012/09/06/proof-that-loyalty-is-for-suckers-best-customers-get-penalized-with-higher-bills/</a>  )</p>
<p>&#8220;…In a shopping-around culture the loyalty of ordinary people is despised and penalised rather than rewarded. Indeed, it has become suspect: if you fail to do your consumerist duty and shop around, you&#8217;re a sucker who deserves what you get. You don&#8217;t erode the concept of loyalty, though, without there being wider consequences. If you commodify everything – services, relationships, even people – then you also dissolve social bonds, whose value is only cherished once it&#8217;s gone. If we feel no sense of loyalty to the places where we live and work, then truly there is no such thing as society. &#8220;</p>
<p>Good point.  Loyalty and trust are the keystones of Homesitters.  Our clients trust us and our sitters; and  when you trust a supplier, it makes sense to be loyal to them &#8211; which possibly explains why many of our clients have been with us since the 80s.</p>
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		<title>Homesitters keep quiet about their celebrity clients</title>
		<link>http://www.homesitters.co.uk/homesitters-keep-quiet-about-their-celebrity-clients/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=homesitters-keep-quiet-about-their-celebrity-clients</link>
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		<pubDate>Thu, 03 Jan 2013 10:19:38 +0000</pubDate>
		<dc:creator>homesitters</dc:creator>
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		<guid isPermaLink="false">http://www.homesitters.co.uk/?p=2666</guid>
		<description><![CDATA[&#8220;Celebrity, and in particular athlete, endorsements are big business….on average generate a 4% increase in sales…&#8221;   so reported Anita Elberse (Harvard Business School) and Jeroen&#8230;]]></description>
			<content:encoded><![CDATA[<p>&#8220;Celebrity, and in particular athlete, endorsements are big business….on average generate a 4% increase in sales…&#8221;   so reported Anita Elberse (Harvard Business School) and Jeroen Verleuni (Barclays Capital)  writing for the <em>Journal of Advertising Research</em>( <a href="http://www.people.hbs.edu/aelberse/publications/Elberse_Verleun_2011.pdf">http://www.people.hbs.edu/aelberse/publications/Elberse_Verleun_2011.pdf</a>  )</p>
<p>If the market for petsitters is influenced by celebrity endorsement then Homesitters should be benefitting substantially &#8211; except we <strong><em>never </em> </strong>make use of  our clients&#8217; names.  All our assignments &#8211; and everything about them &#8211; are completely confidential.  It&#8217;s very pleasing if an MP recommends us to a colleague in the Pugin Room; we&#8217;re equally happy if we come up in conversation at the AMOC * or amongst some of our favourite clients at the Garrick ( <a href="http://www.garrickclub.co.uk/art.asp">http://www.garrickclub.co.uk/art.asp</a> ) &#8211; but <em>we&#8217;re</em> not allowed to boast about our work. Our Homesitters are recruited for their tact and discretion (not least in a long list of sensible criteria), and where they go and what they see remains secret.</p>
<p>Apparently this is comforting to some of the Security Services (who have been known to visit our offices) but rather disappointing for journalists and biographers who telephone us for the lowdown (&#8220;What photos are in XXXX&#8217;s bedroom?  What do they leave in the &#8216;fridge?&#8221;).  <strong><em>Homesitters keep schtum.</em></strong></p>
<p><strong><em> </em></strong></p>
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<p>* Aston Martin Centenary Dinner (Hilton Hotel, 15th January 2013)</p>
<p>( <a href="http://www.amoc.org/component/option,com_jcalpro/Itemid,887/extmode,view/extid,1683/">http://www.amoc.org/component/option,com_jcalpro/Itemid,887/extmode,view/extid,1683/</a> )</p>
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		<title>Homesitters&#8217; telephone number</title>
		<link>http://www.homesitters.co.uk/homesitters-telephone-number/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=homesitters-telephone-number</link>
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		<pubDate>Tue, 18 Dec 2012 10:38:02 +0000</pubDate>
		<dc:creator>homesitters</dc:creator>
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		<guid isPermaLink="false">http://www.homesitters.co.uk/?p=2632</guid>
		<description><![CDATA[Have you noticed how many websites do not provide a telephone number?  Some offer an explanation: &#8220;The biggest reason I keep my number off my&#8230;]]></description>
			<content:encoded><![CDATA[<p>Have you noticed how many websites do not provide a telephone number?  Some offer an explanation:</p>
<p><em>&#8220;The biggest reason I keep my number off my site and my cards is that phone calls take up a lot of time and are not that necessary in the beginning. As I pointed out, if someone needs to call me, they will get my number. Or, if they are a client, they will get my number. But, the average Joe who is looking for information about my services doesn’t need to call me. An email request, tweet or dm will work perfectly fine, gets their message across and takes up less time. I can also respond to emails in more places than I can answer a phone – and I can do it when it fits into my schedule.&#8221;   </em> </p>
<p>Crikey, as they say…</p>
<p>Well, each to their own, but <em>we</em> promote the Homesitters telephone number 01296 630730.  Bob Hoskins says &#8220;It&#8217;s good to talk&#8221; and we agree.  All contacts &#8211; prospective clients, Homesitter applicants, people flogging advertising space &#8211; are media.  They&#8217;re an opportunity to reinforce perception of the name, even if the conversation is brief.   And from the outset, <em>talking</em> to enquirers is fundamental to understanding their needs and establishing if the relationship has a future. In addition to the general phone number 01296 630730 all Homesitters and clients have a private line which they can call <em>at any time</em> &#8211; every minute of the year &#8211; and it&#8217;s answered promptly by a human.</p>
<p>We try to provide what people want.  Enlightened self-interest, I suppose…</p>
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