The RSA Group (formely Royal & SunAlliance) dates back to 1710 and has grown since to be one of the largest insurers in Europe and their thirst for innovative products and a first class service has not changed since. Throughout their history, RSA have met the insurance needs of individuals whose requirements don’t meet the norm.
Today the insurance needs of similarly eminent individuals are catered for through the Primechoice contract, which is only available through insurance brokers. Primechoice was launched in 1996 and recognises the need for a product and service that is second to none providing expertise, knowledge and understanding of the insurance needs of the High Net Worth individual. The cover provided is exceptionally broad and there is a range of additional covers which can be purchased to meet most requirements.