The Wise Owl Blog by Love Garden Birds - Do People Still Care About Injured Birds?

Posted on 22 September, 2022

Photo by Arturo Alvarez on Unsplash

Written by Samantha Smith for The Wise Owl Blog by Love Garden Birds

New analysis has revealed the terms that people are searching for when they come across a bird in trouble - and whether the number of people searching for terms like ‘bird rescue’ or ‘injured pigeon’ has changed over the years.

Since 1970, scientists have been recording bird populations using an ‘index’ (An index is used to indicate or measure numbers across a specific set of data in a clear way).

Our research revealed that farmland birds have seen the biggest decrease in numbers since the 70s, with an index decrease of -55.

This is followed by woodland birds and sea birds, which have seen an index decrease of -25 and -24.

Since records began in 1970, the index for all species of birds in the UK has fallen from 100 to 89.9. This is quite a significant drop.

Next, we examined the number of times that people in the UK searched for terms such as ‘bird rescue’. In 2022, this term has a search volume of 720 and has increased by 22% since 2017. This shows that more people are looking for bird rescue centres.

We also found that pigeons are the most accident-prone bird in the UK, with people searching for ‘injured pigeon’ more frequently than any other injured bird term.

Interestingly, we saw that the number of people searching for terms like ‘how to help an injured bird’ went up in 2021, but it went back down in 2022. Does this mean people are less willing to help injured birds themselves than they were during lockdown?

The research was carried out by Love Garden Birds, which offers a wide range of cheap wild bird food products, seed mixes, feeders, and more.

To see the original article, please visit: https://blog.lovegardenbirds.co.uk/injured-birds/

For more information, please contact Samantha Smith: samantha@pointblank-digital.co.uk

Method:

Keyword research was conducted to identify keywords around injured birds. We used a marketing tool called SEMrush to backdate the search volumes for these keywords to identify trends in the data.

Tags:

Share this: